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International Proceedings
VEERAPORN  SIDDOO

Siddoo, V., & Sawattawee, J. (2020, October). A Comparative Analysis of Digital Content Marketing Competency in Singapore and Thailand. In 2020-5th International Conference on Information Technology (InCIT) (pp. 50-55). IEEE.

Link:    Month/Year: 10/2020   

Tag: Digital marketing ,   Competency ,   Job analysis ,   Web content analysis   

VEERAPORN  SIDDOO

May, S. T., & Siddoo, V. (2024, January). Factors Affecting the Short-Form Video Consumption on Social Media Platforms. In 2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON) (pp. 140-144). IEEE.

Link:    Month/Year: 1/2024   

Tag: Digital marketing ,   Short video ,   TAM model ,   UGT Theory   

International Journal Articles
VEERAPORN  SIDDOO

Pongpatcharatorntep, Danaitun, Worawit Janchai, and Veeraporn Siddoo*. "Dried fruit demand analysis using the review tag function on the Chinese CBEC platform." International Journal of Electronic Marketing and Retailing 16, no. 3 (2025): 292-314. (*corresponding author)

Link:    Month/Year: 5/2025

Tag: data analytics ,   digital marketing ,   e-commerce